Welcome to AJ Squared Media

Our Story

Specializing in delivering high-quality content

We are a dynamic media production company based in Johannesburg, specializing in delivering high-quality content tailored to the unique needs of each project. With years of experience in the industry, we take pride in our agility and ability to assemble the best freelance talent, ensuring every production meets the highest standards.

Our strong relationships with local broadcasters, as well as international platforms, have provided us with invaluable insights into regional market trends and audience preferences. This deep understanding allows us to create compelling content that resonates with diverse audiences both locally and globally.

Our Process

1. Consult

We begin by understanding your vision, goals, and unique needs through collaborative discussions and expert guidance.

2. Create

Our team transforms insights into tailored strategies and compelling content designed to engage and inspire your audience.

3. Execute

We bring your project to life with precise production, seamless delivery, and ongoing support to ensure success.

Our Mission

Our mission is to produce and curate exceptional content across all sectors of the media industry. As a fully female-owned production company, we leverage our extensive experience in both domestic and international projects to deliver high-quality, internationally recognized content. We prioritize agility and a commitment to excellence in every aspect of our work.

Our Vision

Our approach emphasizes collaboration with small enterprises, fostering skill transfer, and promoting diversity. Additionally, we are dedicated to increasing the creation and global distribution of proudly African content, enriching the international media landscape.

MEET OUR TEAM

Led by Adelaide Joshua-Hill and Colleen Smith, our team combines bold creative vision with decades of production expertise. Together, they deliver powerful, world-class content rooted in African stories and global standards.

Award Winning Executive Producer

Adelaide Joshua-Hill is an accomplished media executive and award-winning producer with over 16 years of experience in television, film, and digital content. As the CEO and Founder of AJ Squared Media, she is committed to creating powerful African narratives and expanding the continent’s presence on global platforms.

Before founding AJ Squared Media, Adelaide led the Creative & Sales division at Urban Brew Studios, where she played a strategic role in business growth and content development. She has Executive Produced several high-profile projects, including Young, Famous & African and The Ultimatum: South Africa (both on Netflix), Dance Africa Dance (Zee World), Soft Life (TV series), and YoTV (SABC1).

Beyond her production work, Adelaide is a thought leader and speaker, frequently engaging at industry events on topics such as digital storytelling, content monetization, and talent development. With a passion for innovation and mentorship, she continues to shape Africa’s creative future through collaboration, strategic leadership, and compelling storytelling.

Line Producer | 42 Years in TV, Stage, Radio & Film

Colleen Smith is a highly experienced media professional with over four decades in the industry, spanning television, stage, radio, and film. For the past 10 years, she has worked as a Line Producer on a range of productions including reality shows, talk shows, dramas, and magazine-style programs.

She holds a BA Honours in Drama & Television (Summa Cum Laude) from the University of KwaZulu-Natal and completed a post-graduate level course in Broadcasting Policy and Regulatory Trends at the Wits Link Centre in Johannesburg. Colleen began her career as an actress, appearing on stage, television, and film for six years before transitioning into production. Her broad skill set includes directing, editing, producing, and production management. She has worked extensively on educational programming, live call-in shows, and multi-camera studio productions.

Committed to capacity building, Colleen has facilitated media training workshops across Africa, including for BOCODOL (Botswana), NAMCOL (Namibia), KIE (Kenya), and the Commonwealth of Learning, helping to develop the next generation of educational content producers.

Giving Back

Production Meets the Highest Standards.

By championing skills development and pioneering the “ROM” model with profit sharing, we’re redefining industry partnerships and shaping the future of collaboration.